How to Win at Market Research Like a Pro?

La prospección de mercado (market research) is an important part of sustainably growing a business. Not only does it help you know your audience better, but it also improves business-related decision-making.

Businesses have heaps and heaps of datos del cliente (customer data) available. This data is extremely useful for telling us about our consumer preferences and what they expect from businesses. 

But how to effectively handle such a large amount of data? Manually working through spreadsheets? Nuh-uh! That is too much hassle and we are talking about Terabytes of data, which could take months of work.

But the cool thing about living in today’s time is that we do not have to. Just like there are technical tools for everything, there are tools for data-driven market research too. These tools are robust enough to handle massive quantities of data, but they are also great at doing the heavy work and saving our precious marketing time and energy.

Let us explore the best market research tools to make sense of all the huge amounts of consumer data.

Benefits of Using Market Research Tools

If you are hesitant about using technical tools for a feat as sensitive as market research, here are all the right reasons for you to do so. These tools will help your business in:

• Making informed and data-driven decisions based on customer insights.
• Adopting a customer-centric approach by helping us understand their needs better.
• Decreasing the risk of failure.
• Gaining a competitive advantage against all competitors.
• Saving time, energy, and manual resources.

By knowing the market in depth, your business can also prepare for any shifts and decrease the chances of closure during hard times.

Now, let us explore which of the market research tools can help you with all the above-mentioned benefits.

Think With Google

As the world’s most popular search engine, Google has more data than we know. It has access to billions of people’s data points who use it for search. While Think With Google offers multiple herramientas de marketing (marketing tools) that can help you along your marketing journey, we are going to focus on just two.

Google Trends is one helpful tool that you can use for market research. You can use it for:

• Finding popular searches from your industry
• Researching your competitors
• Figuring out seasonal search patterns

You can narrow down your search to various time ranges, be it weeks, months, or years, and regions. It is a great tool to help you find out what your audience is interested in. Plus, you can see what your competitors are offering at different times of the year.

Moreover, if you are thinking of going global, then Market Finder is a great tool to develop an international marketing strategy. You can compare different markets and find how well your business can perform in each of them.

It can also help you understand your new audience and find the best way to reach them.

SurveyMonkey

Surveys are an important part of market research because they provide direct insights from your target market. SurveyMonkey can make handling surveys a breeze. All you have to do is define your audience for the survey and this tool will help you send your surveys to your audience, no matter where they are in the world.

Moreover, it uses AI to help you craft your survey and then run analytics on the answers. By highlighting trends and patterns, you will be able to know about your target audience’s buying habits and preferences. This, you can use to shape or market your product in a way that will resonate with the audience the most.

This service also has pre-built survey templates and you can also use their AI tool, SurveyMonkey Genius to phrase your survey questions in the right manner. Lastly, since it is an online tool, make sure you have stable internet connectivity while using it.

Reliable internet will help you ensure that the tool works optimally. In case your internet connection is slow, you can learn more about great internet plans by contacting the Xfinity servicio al cliente. Xfinity internet is great for finding high-speed and reliable plans at a reasonable price.

Heartbeat AI

Unlocking what your público objetivo (target audience) wants is one thing, but knowing why they want it is an important, yet highly underrated insight. Knowing the ‘why’ behind your audience’s preferences allows you to shape your product or service to be more customer-centric.

Heartbeat AI is an excellent tool to tell you exactly that. It helps you in identifying customer sentiments and emotional drivers behind their decisions. The tool uses AI technologies like machine learning, natural language processing, and sentiment analysis. These technologies analyze the behavior of your target audience which you can use to improve your marketing strategies and product development.

Using some of these tools not only does this help you improve your chances of scoring leads, but it also helps you satisfy your customers and improve their retention.